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SMM Unit 2 Chapter 7

Authored by Deborah Ross

Business

11th Grade

Used 17+ times

SMM Unit 2 Chapter 7
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A collection of stories in text form presented in chronological order is called what?

Webinar

Ebook

Podcast

Blog

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

When a company earns a commission for marketing another company’s product it is known

as:

Influencer marketing

Affiliate marketing

Content Marketing

Out-bound marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the process of making a website or blog more attractive to search engines called?

DEO

SEO

CEO

PEO

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Traditional advertising methods like television commercials and billboards represent what type of marketing strategy?

Influencer

Out-bound

In-bound

Affiliate

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of copyright licenses allow people to use and distribute materials for free?

Fair Use Doctrine

Intellectual Property

Digital Content

Creative Commons

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Carefully crafted blogs, videos, or images, that appeal to the target audience, is of value to them, and is high quality in nature

Content marketing

Search engine optimization

Affiliate marketing

Copyright

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A health food blog may endorse a different company’s premade green smoothies, including a link to purchase the products; this is an example of:

Influencer marketing

Affiliate marketing

Copyright

Search engine optimization

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