SMM Unit 2 Chapter 7

A collection of stories in text form presented in chronological order is called what?

• Webinar

• Ebook

• Podcast

• Blog

When a company earns a commission for marketing another company’s product it is known

as:

• Influencer marketing

• Affiliate marketing

• Content Marketing

• Out-bound marketing

What is the process of making a website or blog more attractive to search engines called?

• DEO

• SEO

• CEO

• PEO

Traditional advertising methods like television commercials and billboards represent what type of marketing strategy?

• Influencer

• Out-bound

• In-bound

• Affiliate

What type of copyright licenses allow people to use and distribute materials for free?

• Fair Use Doctrine

• Intellectual Property

• Digital Content

• Creative Commons

Carefully crafted blogs, videos, or images, that appeal to the target audience, is of value to them, and is high quality in nature

• Content marketing

• Search engine optimization

• Affiliate marketing

• Copyright

A health food blog may endorse a different company’s premade green smoothies, including a link to purchase the products; this is an example of:

• Influencer marketing

• Affiliate marketing

• Copyright

• Search engine optimization

Traditional advertising methods like television commercials and billboards:

• Out-bound marketing

• In-bound marketing

• Affiliate marketing

• Cause marketing

Uses public figures and celebrities to promote products on social media

• Compliance marketing

• Public marketing

• Affiliate marketing

• Influencer marketing

The process of making a website or blog more attractive to search engines

• SWO

• BEO

• SWB

• SEO