Unit 6 & 7 Test Licensing, Branding, Promotion, Sales

A brand is a device that legally identifies ownership of a registered brand or trade name.

• True

• False

The licensor is the company or individual paying for the rights to use an organization’s name, logo or property.

• True

• False

Licensed goods are available in retail department stores, chain stores, league-sponsored retail outlets, and on the Internet.

• True

• False

Co-branding describes the process of updating or creating a new name, term, symbol, design, or a combination thereof for an established brand with the intention of developing a differentiated (new) position in the mind of stakeholders and competitors.

• True

• False

Warner Brothers granting permission to Electronic Arts to use the Harry Potter character for the development of a new video game is an example of the licensor / licensee relationship.

• True

• False

The National Football League (NFL) would be considered a licensor.

• True

• False

Disney has less brand equity than most companies.

• True

• False

T-shirt companies that use logos from professional teams must have a license in order to put the logos on their shirts and sell them.

• True

• False

An inside sales staff solicits face to face sales appointments with potential customers.

• True

• False

The sales call is the first step in the sales process.

• True

• False