SEMII Obj. 1.11 - 1.15 Sponsorships

Wheels wants to promote its product line of in-line skates to young males under the age of 35. Which sponsorship opportunity would best attract the exposure the company seeks on a very limited budget?

• Olympic opening ceremony

• Extreme-sporting event

• Pro-football game

• Affinity-sporting event

Obtaining the right to name a sport or event is often one of the objectives of which component?

• Franchise arrangement

• Sponsorship

• Affiliation

• Licensing agreement

Sports or event marketers often identify the sponsorship potential of a specific business by researching the company’s sponsorship history and understanding which component?

• sponsorship objectives

• manufacturing methods

• financial policies

• quantity standards

Which type of sponsorship objective involves bartering for goods and services?

• Cost avoidance

• Revenue generation

• Activation

• Promotion

Which establishment would an event marketer most likely contact when seeking sponsorship for an upcoming auto race?

• Nonprofit organizations

• Athletic competitors

• Charitable organizations

• Related businesses

Why should sports or event marketers develop proof-of-performance packages for sponsors?

• To explain the type of sport or event

• To provide information about the facility

• To help sponsors justify the investment

• To list the important participants

Which is the first step in a sponsorship presentation?

• Create interest in an organization or event.

• Give event details.

• Create interest in the sponsorship opportunity.

• Explain how the prospective sponsor can get involved

What kind of arrangement is happening when a hockey team receives free skates from Nike as part of its sponsorship-fee payment?

• Exploitation

• Relationship marketing

• Exclusivity

• Value in kind (VIK)

Bank of America is the only bank affiliated with a specific sports or event organization. What is the benefit called?

• Value in kind (VIK)

• Exclusivity

• Ownership

• Presenting sponsorship

To create or maintain a certain image, companies sponsor sports or event organizations that display characteristics companies want consumers to associate with their products. This is one way of enhancing which technique?

• Relationship Marketing

• Sales and sampling opportunities

• Exclusivity

• Public Relations