Marketing Research

Why do businesses use market research?

• To identify customer needs

• To sell goods and services

• To advertise

How does accurate market research help a business?

• By avoiding risk

• By reducing risk

• By eliminating risk

What does a market segment identify?

• All products in the market

• Competitors

• Groups of people with similar buying habits

What can a market map be used to identify?

• Gaps in the market

• Competitors

• Groups of people with similar buying habits

What is the name of an individual who is asked questions in a survey?

• A supplier

• A sample

• A respondent

What are the total number of people selected to answer market research questions called?

• A supplier

• A sample

• A respondent

Which of the following is an example of primary research?

• Internet research

• A focus group

• Company reports

What is an example of primary research?

• Magazine
• Observation
• Newspaper
• Government statistics

Downloading and viewing instructional videos on how to use a product

• Primary Research

• Secondary Research

Which is a typical type of survey?

• Face to face
• All of them
• Postal
• Telephone or email