Quiz in Product Management

Product is important from ____ viewpoint.

• Social

• Technological

• Environmental

• Political

An article or substance that is manufactured or refined as a sale. 

• Service

• Production

• Product

• Manufacturer

According to him, a product may be regarded from the marketing viewpoint as a bundle of benefits which are being offered to consumers.

• Rustam S. Davar

• Philip Kotler

• Albert Einstein

• Schwartz

Are bought less frequently by consumers.

• Unsought Products

• Convenience Products

• Shopping Products

• Specialty Products

The intangible features of the product. It is here that the real value is added.

• Augmented Product

• Core Product

• Actual Product

• Potential Product

This includes all the augmentations and transformations a product might undergo in the future.

• Augmented Product

• Actual Product

• Potential Product

• Core Product

Meant for personal consumption by the households or ultimate consumers are called consumer goods.

• Consumer Goods

• Industrial Goods

• Durable Goods

• Tangible Goods

Durable goods are products that are normally consumed in one go or last for a few uses. 

• True

• False

• Not sure

Tangible goods are meant for consumption or use as inputs in production of other products or provision of some service.

• False

• True

• Not sure

The result of voluntary improvements brought about by the manufacturer in order to enhance the value of the product, which are neither suggested by the customer nor expected by them.

• Customized Product

• Augmented Product

• Potential Product

• Core Product