ENVIRONMENTAL MARKETING PRELIM EXAM

It is an activity or set of institution and process of creating communicating delivering and exchanging offerings that have value for customers client partners and society

• Green Marketing

• Marketing

• Environment

What is your definition of green marketing?

• seeks to promote actions

• change styles

• thoughts for the benefit of the environment

• creating material

What kinds of companies use green marketing?

• cupcake company

• socially responsible companies.

• pet store

• environmental companies

Marketing of products that are presumed to be environmentally safe.

• a.Life Cycle Analysis

• b.Promotions

• c.Green Marketing

• d.Advertising

Water, energy, and waste are some of the things that must be minimized in a products’ life cycle.

• True

• False

Green marketing is not just for the protection of our environment but is also for the competitive advantage of businesses.

• True

• False

Give a goal of green marketing.

• a.Implement sustainable business practices.

• b.Demonstrate social responsibility

• c.Reducing expenses (packaging, transportation, energy/water usage, etc.)

• d.All of the above.

Using green energy sources, reducing plant emissions, and minimizing use of water, among other measures.

• a.Sustainable harvesting and mining practices

• b.Responsible manufacturing practices

• c.Think global, grow local

• d.Developing New Business Models

_____ is the process of planning executing the marketing mix to facilitate consumption production distribution promotion packaging and product reclamation in a manner that it is sensitive or responsive to ecological concerns

The marketing of products that are presumed to be environmentally safe

• retailing definition of green marketing

• social marketing definition definition of green marketing

• environment definition of green marketing