marketing ponavljanje 4g
Authored by maša Hercog
Other
9th - 12th Grade
Used 2+ times
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13 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Razlika između proizvoda i usluge (izbaci uljeza)
nematerijalnost usluge
nemogućnost vlasništva
neuskladištivost
homogenost
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
proces dvosmjerne komunikacije s različitim vrstama javnosti naziva se:
oglašavanje
unapređenje prodaje
odnosi s javnošću
pokroviteljstvo
3.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
koncept usluge uključuje
(a)
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Obilježja jake marke su: (izbaci uljeza)
osebujnost
primjerenost
heterogenost
pamtljivost
5.
FILL IN THE BLANKS QUESTION
1 min • 1 pt
kratke rečenice koje daju informacije o marki su
(a)
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
elementi marke (izbaci uljeza):
znak ili simbol
slogan
lik
slika
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
cijena sa ekonomskog stajališta predstavlja:
prihode i dobit pružatelja usluge
gubitke pružatelja usluge
kvalitetu
vrijednost
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