THC10 Midterm Examination

It is the tendency for people to screen out most of the information to which they are exposed?

• Selective Retention

• Selective Distortion           

• Selective Appreciation

• Selective Attention

It refers to all of the personal consumption of final consumers

• Publics

•  Family

• Consumer Market

• All of the above

The following are Types of Service Industry. EXCEPT:

• Government   

• Associations

• Private not-for-profit organizations    

• Business services

Brand strategy decisions include EXCEPT.

 

• Product benefits 

• Product attributes 

• Product beliefs and values

• Product Design

It is the mental process that a person goes through from the time they first discover about an innovation until the time they use it on a regular basis.

            

• Evaluation process 

• Adoption process 

• Adaption process 

• Customer satisfaction

It is a need that is sufficiently pressing to direct the person to seek satisfaction?

• Belief

• Personality

• Belief 

• Lifestyle 

It contributes to a product’s usefulness as well as to its looks.

• Labels      

• Packaging     

• Design  

• Style

It creates a nice appearance, but it does not guarantee that the product will perform better.

• Labels      

• Packaging     

• Design  

• Style

It identifies the product or brand, describes its characteristics, and provide promotion

• Labels      

• Packaging     

• Design  

• Style

It entails creating and manufacturing a product's container or wrapper

• Labels      

• Packaging     

• Design  

• Style