THC10 Midterm Examination
Quiz
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Other
•
University
•
Hard
Lloyd Feliciano
Used 2+ times
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60 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
It is the tendency for people to screen out most of the information to which they are exposed?
Selective Retention
Selective Distortion
Selective Appreciation
Selective Attention
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
It refers to all of the personal consumption of final consumers
Publics
Family
Consumer Market
All of the above
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The following are Types of Service Industry. EXCEPT:
Government
Associations
Private not-for-profit organizations
Business services
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Brand strategy decisions include EXCEPT.
Product benefits
Product attributes
Product beliefs and values
Product Design
5.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
It is the mental process that a person goes through from the time they first discover about an innovation until the time they use it on a regular basis.
Evaluation process
Adoption process
Adaption process
Customer satisfaction
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
It is a need that is sufficiently pressing to direct the person to seek satisfaction?
Belief
Personality
Belief
Lifestyle
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
It contributes to a product’s usefulness as well as to its looks.
Labels
Packaging
Design
Style
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