Promotions: Types and Messages

What are the three types of promotions? (Choose ALL of them!)

• Paid

• Direct

• Owned

• Earned

• Sales

_____ _____ is messaging for which a company spends money.

• Paid Media

• Earned Media

• Owned Media

• Money Media

What are examples of "Paid" promotions?

(Choose ALL that apply)

• Billboards

• Publications

• Yelp Reviews

• Influencers

What word can be used interchangeably with "Promotion"?

• Sales

• Advertising

• Media

• Marketing

“Messaging for which a company has control and distributes on its channels of communication as opposed to paying an outside entity to distribute.” is known as _____ _____

• Paid Media

• Earned Media

• Owned Media

• Money Media

“Content provided by sources outside of a company but for which the company did not pay”

is known as _____ _____

• Paid Media

• Earned Media

• Owned Media

• Money Media

Examples of "Owned" media/promotions is/are:

(Choose all that apply)

• Company Websites

• Billboards

• Google Reviews

• Using an Influencer

• Company run Social Media pages

An example of "Earned" media/promotion is:

• Printed Materials

• Billboards

• Google Reviews

• Using an Influencer

True or False:

The strongest marketing strategy will use all three Promotions:

Paid, Owned and Earned

• True

• False

What are the three types of Promotional Messaging?

(Choose all that apply)

• Informational

• Sales

• Branding

• Cross-Training

• Incentives