Promotions: Types and Messages
Authored by Scott Moore
Business
9th - 12th Grade
Used 8+ times
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20 questions
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1.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What are the three types of promotions? (Choose ALL of them!)
Paid
Direct
Owned
Earned
Sales
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
_____ _____ is messaging for which a company spends money.
Paid Media
Earned Media
Owned Media
Money Media
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
What are examples of "Paid" promotions?
(Choose ALL that apply)
Billboards
Publications
Yelp Reviews
Influencers
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What word can be used interchangeably with "Promotion"?
Sales
Advertising
Media
Marketing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
“Messaging for which a company has control and distributes on its channels of communication as opposed to paying an outside entity to distribute.” is known as _____ _____
Paid Media
Earned Media
Owned Media
Money Media
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
“Content provided by sources outside of a company but for which the company did not pay”
is known as _____ _____
Paid Media
Earned Media
Owned Media
Money Media
7.
MULTIPLE SELECT QUESTION
45 sec • 3 pts
Examples of "Owned" media/promotions is/are:
(Choose all that apply)
Company Websites
Billboards
Google Reviews
Using an Influencer
Company run Social Media pages
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