Business Terms & Marketing Strategies

An ASSET in business can best be described as:

• Resources that a business controls

• Something that makes you unique

• An Attribute or Acquisition

• Knowledge of other businesses

What is a Liability?

• A debt

• A contract

• A future payment

• An insurance

Which best describes EQUITY?

• A Creative Title given to earnings

• The amount of interest gained

• A companies net value if liquidating assets

• When companies begin to sell extra shares

Which equation sums up Equity?

• Assets = Equity - Liabilities

• Equity = Total Assets- Liabilities

• Equity + Total Assets = Income

• Equity = Income + Liabilities

The following ad is an example of which type of Marketing Strategy?

• Bandwagon

• Fear

• Shock Value

• None of the Above

Profit Margin =

• profit/revenue x 100%

• Revenue - Liabilites

• Profit + Liabilites - Loss

• Profits - Liabilites x 100%

Write the acronym for Business to Business

Write the acronym for Business to Consumer

A deliverable can be defined as

• the final product given to the client

• anything you deliver

• a deck

• the message you send in business emails

How is fixed cost different from variable cost?

• Fixed costs can change but not as frequently

• Fixed cost do not change

• variable costs will only change if fixed costs change

• They do not differ