Marketing

Marketing

11th Grade

15 Qs

quiz-placeholder

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Marketing

Marketing

Assessment

Quiz

Business

11th Grade

Practice Problem

Hard

Created by

Angela Smith

Used 295+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Identify, Satisfy, Retain Customers

Factors that Influence Decisions

Market Research

Customer Profile Dimension

Roles of Marketing

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A Brand is

All of the above

An asset

A symbol

A promise

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Marketing 4 C's

Consumer Solution, Communication, Convenience, Cost

Consumer Solution, Connection, Comparative, Cost

Communication, Comparative, Cost, Competition

Cost, Competition, Consumer, Connection

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The SWOT analysis (strengths, weaknesses, opportunities, threats) are inclusive of

Business Strategy

Marketing Strategy

Corporate Strategy

All of the Above

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The centerpiece of the marketing strategy is

Market Research

Target Market

SWOT Analysis

Customer Profile Dimension

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Last phase of the decision-making process

Purchase Decision

Need/Want Recognition

Post Behavior

Research Competitor Options

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

First phase of market research

Report Findings

Develop Goals

Conduct Research

Indentify problem to solve

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