
Marketing
Authored by Angela Smith
Business
11th Grade
Used 297+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Identify, Satisfy, Retain Customers
Factors that Influence Decisions
Market Research
Customer Profile Dimension
Roles of Marketing
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
A Brand is
All of the above
An asset
A symbol
A promise
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Marketing 4 C's
Consumer Solution, Communication, Convenience, Cost
Consumer Solution, Connection, Comparative, Cost
Communication, Comparative, Cost, Competition
Cost, Competition, Consumer, Connection
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The SWOT analysis (strengths, weaknesses, opportunities, threats) are inclusive of
Business Strategy
Marketing Strategy
Corporate Strategy
All of the Above
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
The centerpiece of the marketing strategy is
Market Research
Target Market
SWOT Analysis
Customer Profile Dimension
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Last phase of the decision-making process
Purchase Decision
Need/Want Recognition
Post Behavior
Research Competitor Options
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
First phase of market research
Report Findings
Develop Goals
Conduct Research
Indentify problem to solve
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