Uses and Gratification Theory

What is the definition of 'Gratification'?

• Sadness, especially gained from the loss of a loved one

• Fear, especially gained from your worst phobia

• Pleasure, especially gained from the satisfaction of desire

• Anger, especially gained from your biggest frustration

Diversion is one of the reasons we use media.

• True

• False

"Media texts that are created to inform and educate their audience" is the definition for which use?

• Diversion

• Personal Identity

• Surveillance

• Personal Relationships

"Recognising or identifying with characters in a media text" best explains which use?

• Personal Identity

• Diversion

• Personal Relationships

• Surveillance

"Interactions within audiences and communities" best explains which use?

• Surveillance

• Diversion

• Personal Identity

• Personal Relationships

"Filling in gaps of satisfaction, or escaping our day-to-day routines" best fits which use?

• Surveillance

• Diversion

• Personal Relationships

• Personal Identity

What do you USE media for the most?

• Diversion

• Surveillance

• Personal Identity

• Personal Relationships

If you and your whānau are watching the 6PM News, what use are you gratifying?

• Diversion

• Surveillance

• Personal Identity

• Personal Relationships

If you are reading your favourite Web Comic, what use are you gratifying?

• Surveillance

• Personal Identity

• Personal Relationships

• Diversion

If you are watching 'The Voice' so that you can talk to your friends at Kura tomorrow about your favourite performance, what need are you gratifying?

• Personal Relationships

• Diversion

• Personal Identity

• Surveillance