VSM Unit 1

Select the most appropriate retail store layouts from the list of descriptions below: • Grid Flow • Free Flow • Boutique • Y-Plan • S-Plan • Q-Plan

Fixtures run in parallel lines and customers have a tendency to walk through each and every aisle. _____________________

Select the most appropriate retail store layouts from the list of descriptions below: • Grid Flow • Free Flow • Boutique • Y-Plan • S-Plan • Q-Plan

sales floor is arranged into individual, semi-separate areas, each built around a shopping theme. _________________

Select the most appropriate retail store layouts from the list of descriptions below: • Grid Flow • Free Flow • Boutique • Y-Plan • S-Plan • Q-Plan

Fixtures are placed at angles to encourage shoppers to wander through the store where they will find new merchandise displays at every turn. ______________

Identify THREE factors to consider when selecting fixtures for a retail store.

A ______________ carries one product line with a wide assortment within the line.

__________is an important communication tool which can be utilised effectively by visual merchandisers.

When displaying merchandise, visual merchandisers should give emphasis to some special aspects of the product. This is known as

Describe a ‘planogram’

State TWO types of fixtures that can be found in Metro Department store.

Which stage in the consumer buying process involves evaluating the experience to determine whether the purchase is satisfactory or unsatisfactory?

• Need recognition.

• information search.

• Post-purchase evaluation.

• Evaluation of alternatives