
M P Review April 2022
Authored by Isabell Trujillo
Business
11th - 12th Grade
35 Questions
Used 4+ times

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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
1. How would you determine the customer's needs and wants?
A. Talk over the customer as they are responding to questions because you know what is best
B. You would wait for the customer to come and tell you what they want
C. Ask questions, listen and respond to their answers with possible solutions
D. Tell the customer what is the hottest item and focus on that
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
2. Which of the following defines the product life cycle?
A. Introduction, Expansion, Maturity, Decline
B. Introduction, Growth, Maturity, Decline
C. Introduction, Growth, Stability, Decline
D. Introduction, Expansion, Maturity, Deteriorate
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
3. Which of the following is an example of all possible parties involved in the distribution channel of a product?
A. Manufacturer, wholesalers, intermediary, consumer
B. Manufacturer, agent, wholesaler, consumer
C. Manufacturer, retailer, wholesaler, consumer
D. Manufacturer, wholesaler, retailer, consumer
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
4. Targeting teenagers is an example of which type of segmentation?
A. Demographic
B. Geographic
C. Psychographic
D. Behavioral
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
5. Define the marketing concept.
A. Marketing transaction in which the buyer provides something of value to the seller in return for goods and services that meet the buyer's wants and needs
B. The process of developing, promoting, and distributing products to satisfy customer's needs and wants
C. The philosophy that is a company's success is ultimately dependent upon efficient identification of consumer needs and wants in order to make a profit
D. None of the above
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
6. The purpose of institutional advertising differs from product advertising in which of the following ways?
A. inform the consumer
B. Advocate of behalf of the company
C. Attempt to sell something directly
D. All of the above
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
7. Which of the following is NOT a goal of pricing?
A. To earn a profit
B. To gain market share
C. To "beat" the competition
D. To determine the need for updates
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