Social Entrep - Quiz 3

It is an entity with profit-generating activities that simultaneously work to affect positive social change.

• Social Entrepreneurship

• Social Entrepreneur

• Social Enterprise

• Social Venture

They are the ones who identify something that society is missing and push tirelessly to fill the gap.

• Social Entrepreneurship

• Social Entrepreneur

• Social Enterprise

• Social Venture

One of the critical reasons why marketing in social enterprise is important is because they have to appeal to the ____ rather than the mind of its target customer.

• head

• hand

• heart

• All of the above.

This encompasses the strategies and tactics brands use to promote their products and services to consumers.

• Marketing

• Productiomn

• Operation

• Sales

This is the starting point of most social enterprise as they need to highlight what is the business for.

• Mission

• Product

• Brand

• Social Enterprise

The part of Social Enterprise cycle that talks about its reputation and credibility.

• Mission

• Product

• Brand

• Social Enterprise

All Social Enterprises already have an automatic USP that they can highlight. What does USP stands for?

• Unique Selling Proposition

• Unique Stand Proposition

• Unique Selling Product

• Unique Selling Promotion

USP is also synonymous with what word in Business?

• Value Proposition

• Marketing Strategies

• Target Segmentation

• Competitor Analysis

Refers to the process that you have to do in order to better reach out to your target customers.

• Segmentation

• Research

• Demographic

• Interpret

The How Are You Selling It refers to the marketing process which covers the different __________ Mix.

• Communication

• Competitor

• Target Market

• Target Segmentation