PRODUCTS AND SERVICES

It describes the total appearance of the product.

• Style

• Quality level

• Convenience product

• Shopping product

A service that involves low customer contact and high customer contact.

• Tangibility component

• Goal of a business

• Consumer contact

• Service quality

A service categorized into profit and non-profit.

• Tangibility component

• Goal of a business

• Consumer contact

• Service quality

Tangibility component includes

• Rental goods

• Owned goods

• People based

• Non-goods

are items or services that are less frequently purchased by the consumers like appliances, cars, and furnitures.

• Shopping products

• Convenience products

• Specialty products

• Unsought products

A _____ IS ANYTHING THAT CAN BE AFFORDED IN MARKETPLACES FOR ACQUISITION, ATTENTION, CONSUMPTION, AND USE TO SATISFY A PERSON'S NEED OR WANT.

• Services

• Service

• Products

• Product

______ IS SOMETHING A PERSON CAN DO FOR MONEY. IT IS ALSO UNTOUCHABLE.

• Service

• Services

• Products

• Product

A. Packaging serves as the container where the product is securely placed.

B. Design contributes to the aesthetic aspect of the product's look.

• A and B are both true

• A is false, B is true

• A is true, B is false

• A and B are both false

refers to the immediate provision of products and services to customers.

• Reliability

• Responsiveness

• Empathy

• Assurance

is defined as a comparison of an expectation with the product's performance.

• Product attributes

• Product feature

• Service quality

• Marketing of Organization