SWOT ANALYSIS

SWOT ANALYSIS = ?

• ANÁLISIS FODA

• CANVA

• DIAGRAMA DE ISHIKAWA

WHAT IS THE SWOT ANALYSIS?

• IT IS AN STRATEGY

• IT IS AN IDEA

• IT IS A KEY PART OF ANY BUSINESS AND STRATEGIC PLAN

• IT IS A GAME

THE STRENGTHS INCLUDE: (MARCA LAS RESPUESTAS CORRECTAS, QUE SON 3)

• UNLOYAL CLIENTES

• INTELLECTUAL PROPERTY RIGHTS

• MARKET LEADER

• WELL RECOGNISED BRAND

WEAKNESSES INCLUDE:

• INSUFFICIENT WORKING CAPITAL

• HIGHLY RELIANT ON ONE STAFF MEMBER

• AD-HOC MANAGEMENT DECISIONS

• ALL OF THE ANSWERS

WHAT ARE THE EXTERNAL FACTORS?

• STRENGHTS AND WEAKNESSES

• OPPORTUNITIES AND THREATS

• STRENGHTS AND THREATS

• WEAKNESSES AND OPPORTUNITIES