ASK Exam Review: Fundamental Business Concepts

Katie has developed a new product idea and plans to share it at the next staff meeting. Katie knows that

some coworkers will object to her idea. When her coworkers share concerns that her idea won't work,

Katie should

• remind her coworkers that they are sharing opinions, not facts.

• explain that there is no proof her idea wouldn't work.

• acknowledge their concerns and respond in a respectful manner.

• repeat her proposal because it is based on quality research.

An employee is preparing a formal report and must present important facts in the sequence in which they

occur. The employee should prepare the report by presenting the information in __________ order.

• chronological

• inverted

• concurrent

• reverse

Written communications in business should

• use technical language.

• use technical language.

• be clear and easy to understand.

• be totally impersonal.

Which of the following message closings is the most appropriate to use for a businessperson who is

sending formal email correspondence:

• Greetings

• THX

• Regards

• Affectionately

A person who publicly tweets negative comments about his/her company is most likely to be

• prosecuted.

• laughed at.

• promoted.

• fired.

Pamela, a manager, isn't happy with her employee Rob's performance on a recent project. She likes Rob

and generally thinks he's a good employee, but she needs to communicate with him to let him know how

he can do better next time. She knows that Rob can be sensitive, and she wants to make sure her

message isn't misconstrued. Which channel of communication should Pamela choose?

• Phone call

• Email

• Letter

• Face-to-face

To build positive customer relations, a business must be

• small.

• aggressive.

• profitable.

• proactive.

What should you do to determine whether a customer's complaint is justified?

• Investigate the problem

• Restate the complaint

• Take immediate action

• Ask a supervisor

Liz is a marketing manager at Eco-Life, a nonprofit organization dedicated to educating the community

about sustainability. Whenever she is in public, she makes sure to locate the nearest recycling bin for her

plastic bottles and cans. Liz's behavior is an example of

• her unnecessary focus on sustaining Earth for future generations.

• the importance of changing your behavior when in public.

• enhancing personal image by leveraging your company's mission.

• reinforcing company image through employee performance.

A farmer recently purchased 1,400 acres of farmland and six new pieces of farm machinery. What

categories of resources did the farmer acquire?

• Labor and human

• Natural and land

• Capital and labor

• Natural and capital