MCB Week 13- Impact of e-marketing

What are the two i's of the internet?

• Involvement and Interactive

• Internet and Intellectual

• Individualization and Interactivity

• Impact & Internet

The internet's evolving IMC roles are..

• building demand

• conducting transaction

• filling orders and providing customer service

• All of above

Define individualization

• Recognize that the internet user has control over the flow of information

• The capabilities that the internet gives users to select the information that they perceive as relevant

• The capabilities that the internet gives brand managers to build relationships with customers via two-way communication

• All of above

What does it mean when internet users are highly involved and goal driven?

• Leaning Back

• Leaning side to side

• Leaning Forward

• All of above

What is CTRs?

• Click-through rate

• Digital Marketing

• Google Ads

• None of above

Rich Media Advertising Format include

• Pop ups

• Interstitials

• Superstitials

• Video Ads and Webisodes

• All of above

What is Blogs?

• A credible interactive medium to connect business and customers

• Written by individuals to exchange their views on issues (e.g products/ brands) with others

• Citizen journalism- online word of mouth

• All of above

Pop-ups are ads that appear in a separate window that materializes on the screen seemingly out of nowhere while a selected Web page is loading

• True

• False

• Not appplicable

Interstitials—based on the word interstitial, which describes the space that intervenes between things—are ads that appear between (rather than within, as is the case with pop-ups) two content Web pages.

• True

• False

• Not applicable

Online video ads, also referred to as streaming video, are audio/video ads that are similar to standard 30-second TV commercials but may be 15 seconds or several minutes in length.

• True

• False

• Not applicable