PSUMKT 251 LESSON 5

In BCG matrix, Ong Tho milk brand of Vinamilk Corp is …… SBU with a low share of slow-growth markets

• Problem children

• Stars

• Question marks

• Dogs

Mr Mann is the CEO of a F&B company. Mann operates at the …….. level strategy of his organization.

  

• business unit  

• functional  

• corporate

• strategic 

In a SWOT analysis, SWOT stands for 

 

• strategies, worth, organization, time

• strengths, work requirements, opportunities, time

• strengths, weaknesses, opportunities, threats

• strategies, weaknesses, organization, threats

Factors, such as GDP per capita, inflation, and exchange rate  that influence the marketing environment, are called……… factors.

• technology

• consumption

• economic

• competitive

The SWOT analysis for Highland coffee would indicate that the fiercely competitive market. is a …….. while the good service quality at Highland coffee is a………

                            

 

• strength; weakness

• weakness; threat

• threat; strength

• opportunity; threat   

How many organizational strategy level(s) do large organizations usually consist?

                      

 

• 1

• 2

• 3

• 4

The objective of Vinamilk is  to control 40 percent of the canned food market within the next five years, this is a ……… objective.

• profit

• sales

• unit volume  

• market share

The key steps of planning, implementation, and evaluation are part of what is called

• the strategic marketing process.

• the situational marketing process.

• the developmental market analysis.

• the market determinant method.

An ad on the back of a women's magazine for Cover Girl cosmetics shows both African-American Queen Latifah and blonde Faith Hill endorsing its products as good for their skin. This is an example of an ad with a __________ focus because it shows product users of different ethnic backgrounds.

• cultural

• behavioral

• occupational

• demographic

Which of the following is not an element of the macro environment?

• Retired Employees

• Politics

• Society

• Technology