Final Review

Which of the following is the role of a social media strategist?

• He/she is responsible for managing a social media tram for an organizational unit, or product line.

• He/she oversees the overall social media strategy for the company.

• He/she is responsible for developing the overall vision for how social media will support the company's mission, products & services.

• He/she manages the day-to-day activities on social media platforms.

Which of the following is a disadvantage of social media in business?

• It is a possible lead generator beyond your scope of business.

• It is a possible disclosure of private information.

• It is free and therefore unreliable.

• It is increases exposure and awareness.

What is the responsibility of a social media marketer?

• Managing social media advertising budgets.

• Tracking ad reporting campaign results.

• Selecting the most appropriate text, imaged, and multimedia to achieve social media goals.

• Optimizing blog content for search engines.

Which of the following is the social media equivalent of word-of-mouth advertising by which consumers share information about a company on social media?

• Consumer to Consumer

• Business to Consumer

• Business to Business

• Consumer to Business

Which one of the following factors is most important when using social media in a business?

• Company size

• Company budget

• Company location

• Company Culture

Asking a large group of people to brainstorm new ideas for products, services, or even content, is known as:

• critiquing

• crowdshaping

• crowdsourcing

• innovation

What is the key to developing brand recognition on social media?

• Being consistent

• Being proactive

• Being flexible

• Being responsive

Which of the following is the first step in a social media strategy cycle?

• Define strategies

• Identify the target audience

• Listen and analyze

• Set goals

What is a Persona?

• A strong company leader that speaks knowledgeably about the brand.

• A fictional, perceived personality; personal or public representation of a role.

• A specific service designed around a group of geographically similar persons.

• A service developed around a main product or service that persons may require.

Which type of market segmentation divides people into groups based on lifestyles and interests?

• personas

• psychographic

• geographic

• behavioral