Strategic Communication Planning Framework

What is the first step of strategic communication planning?

• Define your goal

• Know your target audience

• Create the big idea

• Tone & mood setting

What is the final step of strategic communication planning?

• Define content pillars

• Pick format

• Choose channels for your content

• Content plan allocation

What are basic types of goal/objective?

• Awareness, Consideration, Action, Engagement

• Awareness, Consideration, Action, Advocacy

• Awareness, Consideration, Purchase, Advocacy

• Engagement, Consideration, Action, Advocacy

What is the difference between fact vs insight?

• Fact is the what, Insight is the when & where

• Fact is the what, Insight is the how & why

• Fact is the how, Insight is the when & where

• Fact is the when & where, Insight is the how

Why's big idea important?

• Big idea is the umbrella to cover all of your activities

• Big idea is the core of the campaign

• Big idea give you the direction to execute the campaign

• All of 3 above

Which is the unsuitable keyword to use for tone & mood setting

• Funny

• Inspiring

• Great

• Sweet

Which is the wrong way to create content pillars?

• Fear => Fear of speed, fear of darkness, fear of height

• Dream => Student's dream, Worker's dream, Housewives' dream

• Party => Single party, Couple party, Family party

• Entertainment => Music, Video, Article, Movie

Which is not one of four corner of content marketing format matrix?

• Entertain

• Inspire

• Consideration

• Convince

Which you should base on to choose channel for your campaign?

• Your target audiencee

• The characteristic of each platform

• Goal of the campaign

• All of 3 above

What is good content?

• Content that provide value for your brand

• Content that provide customer for your brand

• Content that provide value for your audience

• Content that provide money for your brand