Strategic Communication Planning Framework

Strategic Communication Planning Framework

Professional Development

10 Qs

quiz-placeholder

Similar activities

PowerPoint IMiL Quiz

PowerPoint IMiL Quiz

Professional Development

13 Qs

DTO20033 Chapter 2 (Part 1)

DTO20033 Chapter 2 (Part 1)

Professional Development

10 Qs

Quiz GK

Quiz GK

1st Grade - Professional Development

10 Qs

Brawl Stars

Brawl Stars

KG - Professional Development

14 Qs

eOPE (Review)

eOPE (Review)

Professional Development

10 Qs

E6F Unit 5 - An Interim Solution

E6F Unit 5 - An Interim Solution

Professional Development

10 Qs

Kuis Bermutu - Panca Sradha

Kuis Bermutu - Panca Sradha

Professional Development

12 Qs

AIMRA

AIMRA

Professional Development

10 Qs

Strategic Communication Planning Framework

Strategic Communication Planning Framework

Assessment

Quiz

Other

Professional Development

Practice Problem

Hard

Created by

Tuyết Lukas

Used 13+ times

FREE Resource

AI

Enhance your content in a minute

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first step of strategic communication planning?

Define your goal

Know your target audience

Create the big idea

Tone & mood setting

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the final step of strategic communication planning?

Define content pillars

Pick format

Choose channels for your content

Content plan allocation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are basic types of goal/objective?

Awareness, Consideration, Action, Engagement

Awareness, Consideration, Action, Advocacy

Awareness, Consideration, Purchase, Advocacy

Engagement, Consideration, Action, Advocacy

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the difference between fact vs insight?

Fact is the what, Insight is the when & where

Fact is the what, Insight is the how & why

Fact is the how, Insight is the when & where

Fact is the when & where, Insight is the how

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why's big idea important?

Big idea is the umbrella to cover all of your activities

Big idea is the core of the campaign

Big idea give you the direction to execute the campaign

All of 3 above

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is the unsuitable keyword to use for tone & mood setting

Funny

Inspiring

Great

Sweet

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is the wrong way to create content pillars?

Fear => Fear of speed, fear of darkness, fear of height

Dream => Student's dream, Worker's dream, Housewives' dream

Party => Single party, Couple party, Family party

Entertainment => Music, Video, Article, Movie

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?