Digital Marketing Chapter 3
Authored by Facilitator Quality
Business
1st - 3rd Grade
Used 6+ times
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6 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Below are relevant metrics for conversions, except..
ROAS
Purchase
Clicks
Revenue
2.
FILL IN THE BLANKS QUESTION
30 sec • 1 pt
CPM stands for?
(a)
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Facebook Ads buying method is
Impressions
Clicks
Conversions
Order
4.
MULTIPLE SELECT QUESTION
45 sec • Ungraded
CTR (Click-through-rate) may caused by...?
Audience
Creative
Landing page
Optimization
Objective
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which channel has better audience intention ?
Google Search
KOL
YouTube
6.
OPEN ENDED QUESTION
1 min • Ungraded
In your opinion, why do you think it is essential to have media plan?
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