Digital Marketing Chapter 3

Below are relevant metrics for conversions, except..

• ROAS

• Purchase

• Clicks

• Revenue

CPM stands for?

Facebook Ads buying method is

• Impressions

• Clicks

• Conversions

• Order

CTR (Click-through-rate) may caused by...?

• Audience

• Creative

• Landing page

• Optimization

• Objective

Which channel has better audience intention ?

• Facebook

• Google Search

• KOL

• YouTube

In your opinion, why do you think it is essential to have media plan?