Branding Week 10 2022 (Mar)

Which of these options is NOT a major factor affecting Brand Equity?

• BRAND AWARENESS

• BRAND ASSOCIATIONS

• PERCEIVED QUALITY

• BRAND BEHAVIOR

Which of these options is NOT a STAGE or LEVEL of the Keller's Brand Equity Model

• IDENTITY

• MEANING

• POSITIONING

• RESPONSE

Within the level of Meaning (Keller's Model), which of the options refers to the characteristics / features, style and price?

• PERFORMANCE

• FEELINGS

• IMAGERY

• JUDGEMENT

Within the level of Meaning (Keller's Model), which of the options refers to the user profile, usage situation and personality?

• PERFORMANCE

• FEELINGS

• IMAGERY

• JUDGEMENT

Within the Keller's Brand Equity Model, which of the options refers to the loyalty, attachment, community?

• IDENTITY

• MEANING

• RESPONSE

• RESONANCE