Ermou Day 3

FAB stands for:

• Feature, Accord, Band

• Facts, Advantages, Benefits

• Feature, Advantage, Benefit

• Fixtures, Acronyms, Bra

When do we: discover needs, recommend initial product and deal with doubts and objections in CEI journey?

• In Connect phase

• In Inspire phase

• In Engage phase

• Never

AREA stands for?

• adidas retail excellence academy

• athens retail excellence academy

• atticus retail excellence academy

• aramis retail excellence academy

AREA is going to help me:

• develop myself as a professional in adidas

• find all technical info around products

• connect with other colleagues across Europe

• learn about HR global initiatives

If I want to have my text in local language on Atticus, I should adjust it on:

• Community tab

• Profile

• FAQ section

• Support email

Is it possible to find product from previous season on Atticus?

• Yes

• No

If you received a huge delivery in morning shift and want to notify the afternoon shift, to be ready and give them heads up - you should use:

• Store group on Stadium

• South East group on Stadium

• Europe group on Stadium

• Greek group on Stadium

If a customer just entered the store, you should:

• Acknowledge & greet

• Offer advice on additional products

• Approach

• Create last impression

EMM stands for:

• Everyone makes money

• Each money monetizes

• Every moment matters

• Each moment matters

To practice customer scenarios, the best way is to use:

• 366 cards

• shop floor and practice with customers

• Never practice actually

• Youtube video and observe