Chapter 9

The first step in Developing Effective Marketing Communication is:.

• Select the message source

• Choose the media

• Design the message

• Identify the target audience

Non-personal communication include carrying messages via:.

• events that affect the buyer directly

• E-mail

• Phone

• Internet chat

sales promotion is the long-term incentive to encourage the purchase or sale of a product or service

• True

• False

Any paid form of non-personal presentation and promotion of ideas, goods or services.

• Sales promotion.

• Advertising.

• Public relation

• Direct marketing.

Personal communication is effective because it allows personal addressing and feedback.

• True

• False

Direct marketing involves building good relations with the company's various publics by obtaining favorable publicity, building up a good corporate image

• T

• F