Chapter 9

Chapter 9

University

6 Qs

quiz-placeholder

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Chapter 9

Chapter 9

Assessment

Quiz

Education

University

Practice Problem

Easy

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SADEEM SADEEM

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6 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The first step in Developing Effective Marketing Communication is:.

Select the message source

Choose the media

Design the message

Identify the target audience

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Non-personal communication include carrying messages via:.

events that affect the buyer directly

E-mail

Phone

Internet chat

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

sales promotion is the long-term incentive to encourage the purchase or sale of a product or service

True

False

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Any paid form of non-personal presentation and promotion of ideas, goods or services.

Sales promotion.

Advertising.

Public relation

Direct marketing.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Personal communication is effective because it allows personal addressing and feedback.

True

False

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Direct marketing involves building good relations with the company's various publics by obtaining favorable publicity, building up a good corporate image

T

F

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