Module 2 & 3 Review

It is the ability of virtual communities to leverage the combined expertise of their members.

• Media Convergence

• Participatory Culture

• Collective Intelligence

• Smartphone Decade

The phenomenon wherein individuals - whether those in corporate media or individual consumers - contribute to the discussion and generation of ideas.

• Media Convergence

• Participatory Culture

• Collective Intelligence

• Smartphone Decade

A cultural shift wherein consumers are encouraged to seek out new information and make connections among dispersed media content.

• Media Convergence

• Participatory Culture

• Collective Intelligence

• Smartphone Decade

What are the four quadrants of social media campaigns?

• Media, Community, Business, Government

• Media, Communication, Business, Government

• Internet, Community, Business, Government

• Media, Community, Business, Ethics

An element of social media campaigns which gives you measurable goals and data to know if your campaign succeeded or not.

• Research

• Target Audience

• Metrics

• Audit

TRUE OR FALSE: You can use all social media platforms to have a more effective campaign.

• TRUE

• FALSE

An element of social media campaign where you gather all measurable data of your campaign to know if you succeeded or not.

• Market Research

• Audit

• Metrics

• Campaign goal

TRUE OR FALSE: Word of mouth is still relevant in social media campaigns.

• TRUE

• FALSE

All campaigns should be based on what?

• Purpose

• Goal

• Research

• Audience

It is a basis of framework for any social media campaign you are about to embark.

• SMART Goals

• Data-driven research

• Campaign Plan

• Target Metrics