R066 Branding

Branding is...

• a way of tricking customers into paying more

• a way of creating a unique identity for your product or service

• a way to make you product better than it actually is

• a way to promote your product to the market

Brand personality happens when you...

• prepare a long term strategy to promote your product or service

• create logos, straplines and typefaces

• give your brand human-like traits

• create an impression in the minds of customers

Which of these do NOT create a brand identity

• Logo

• Strapline

• Typeface

• Value for money

Which of these DO help to create a brand identity

• Value for money

• Quality

• Logo

• Range of products

Select all of the ways to create a unique typeface

• Colours

• Font

• Text size

• Word Art

Select the three reasons why branding is used

• To help customers recognise the products quickly

• To allow higher prices to be charged

• To reduce costs

• To build customer loyalty

What should you consider when creating a brand?

• The target customer

• The price

• The quality

• Competitors

What is one problem with using characters to create a brand image

• They might annoy customers and put them off

• They really appeal to your target customer

• They can be expensive

• They can bring your brand to life

What must you consider when choosing a name for your brand?

• It should be memorable

• What it may mean in another language

• Whether it is easy to say

Which is NOT an advantage of using celebrities to endorse your product

• An increase in sales

• More recognition for your brand

• Expensive for famous celebrities

• Rapid growth