What ethnicity watches the most movies?

• Asians

• Hispanics

• Caucasians

• African Americans

According to Forbes magazine, what sport has 7 of the 10 top paid female athletes?

• tennis

• soccer

• basketball

• gymnastics

What % of the world's GDP is related to travel and tourism?

• 23%

• 15%

• 9%

• 5%

Which company is most trusted in 100 countries to provide information about what customers watch and buy?

• Consumer Reports

• World Travel and Tourism Council

• Nielson

• Gallup

According to the New York Times, what percentage of Twitter followers are real people (not socialbots)? (p 128 )

• 80%

• 20%

• 50%

• 35%

Which kind of data is an estimate or educated guess?

• client-side research

• hard data

• soft data

• consumer research panels

How much have the top 20 golfers made through endorsements vs actual tournament performance?

• 500 million

• 50 million

• 400 million

• 200 million

Which one is a product enhancement (vs. product extension)? p. 151

• leather seats

• instructional video

• 100,000 mile warranty

• 24 hour toll free help line

Which one is a product extension?

• back supports on stadium seats

• cross-training shoes

• air cushioned soles

• matching batting gloves with a bat

Is Dabo Swinney's name trademarked?

• yes

• no