Ch3 &Ch4

what is a risk?

• a.     something is given in recognition of efforts to return for something achieved

• a time or event that makes it possible to do something

• It is bad things that happen

• the chance of gaining or losing something as a result of an action taken.

What is opportunity

• A time or event that makes it possible to do something

• When the price of your product goes up

• The chance of taking a risk

And enterprise must deal with many possible risks, including:

• a.     The size of a shop

  b.     Transport system

  c.      Tax

  d.     number of employees

  e.     the prophets of the products

• a.     Financial risks

  b.     econonmic risks

  c.      health and safety and environmental risks

  d.     human resource risks

  e.     production risks

• a.     economic risks

  b.     natural disaster risks

  c.      the interest rate of banks

  d.     the development of the city

  e.     the capital of the investments

Which of the following best represents this stages of risk management ?

• a.     Identifying the risks

  b.     plan how to manage the risks

  c.      stop the project

  d.     monitor and review

  e.     analyze the implication of each risk

• a.     Analyze the implication of each risk

  b.     plan how to manage the risk

  c.      monitor and review

  d.     identify the risks

  e.     stop the project

• a.     Analyze the implication of each risk

  b.     plan how to manage the risk

  c.      monitor and review

  d.     identify the risks

  e.     stop the project

Identifying the risks includes:

• PEST analysis and managing the risk

• SWOT analysis

• SWOT analysis and PEST analysis

What does S  in PEST analysis stand for?

• Political, interest rates, role of Internet

• Education, customer demographics, cultural issues life style issues,

• Inflation, economy growth and business cycle

What does W stand for in SWOT analysis?

• External changes that enterprise cannot control, worrying problems

• Advanced technology and wealth

• wealth

• weaknesses

 

Why is market research needed?

• a.     To find out about your budget

  b.     To help people no your products

  c.      to evaluate your performance

  d.     to interview customers

• a.     To find out about customer needs and wants

  b.     about the market and competitors

  c.      to help make decisions such as which idea or opinion to select or reject

  d.     to evaluate success

  e.     to help plan marketing communications

Collecting new information or data for a specific purpose is called…….

• primary market research

• secondary market research

Which of the following is not included in secondary market research?

• Newspaper and Internet articles

• Trade organizations and journals

• Company and market research reports

• interviewing customers