Marketing

The extended Ps of Service Marketing Mix is

• People, Product, Place

• Price, Physical Evidence, Promotion

• Physical Evidence, Process, People

• Product, Process, Physical Environment

The strategy adopted by retailers and wholesalers for creating their private brand is called _______.

• Store Brand

• Mega Brand

• Brand Extension

• Co-Brand

True or False?

Marketing involves encouraging people to buy a product or service.

• True

• False

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

• price

• promotion

• strategy

• place

Product

• The cost to the buyer of goods or services

• Informing customers about products and persuading them to buy them

• Where goods or services are available

• Goods or services that are sold

What is marketing?

• The action of promoting and selling services, including market research.

• A boy named Mark who is dancing.

• The action of promoting products to be sold less than other products, including advertising.

• The business of promoting and selling products, including market advertising.

Price

• Informing customers about products and persuading them to buy them

• The cost to the buyer of goods or services

• Where goods or services are available

• Goods or services that are sold