Intro to Marketing Midterm Review

When creating marketing plans, what is the recommended amount of personas you should create?

• 1

• 2

• 3

• None of the above

Answer explanation

Three.

Focus on #1, and only then should you expand and go to your #2 and #3.

SEO refers to the process that search engines "crawl" content to see how effective it will be to attract traffic organically.

• True

• False

What does CTA stand for?

• Call To Act

• Call Time Action

• Call To Arrival

• Call To Action

In order to save themselves from bankruptcy, Domino's implemented the _________________ strategy.

What are two things you should create and analyze on a consistent basis to track the success of your Marketing Campaigns? Check all that apply.

• Followers

• KPIs

• Personas

• Goals

________ is a statement that tells prospects why they should do business with you rather than your competitors.

• USP

• Positioning Statement

• Keywords

• Value Proposition

Complete the 7Ps of Marketing: Product, Price, Place, Promotion, _________, __________, and ________.

• Products

• Process

• Physical Environment

• Positioning

• People

What do you call that one feature about your business that makes it unique with the rest of the competition?

• USP

• Value Proposition

• Marketing Mix

• Keywords

What do you call the Marketing strategy where "partners" earn a commission by promoting a product/service made by another company?

• Referral Marketing

• Marketing Program

• Blue Ocean Strategy

• Affiliate Marketing

Select two places that you'll commonly find keywords being used:

• Packaging

• Website

• Social Media

• Position Statement