Consumer Behavior

......................... consists of consumer's actions taken while searching for, purchasing, using, evaluating, and disposing of products and services that will satisfy their needs

• Consumer behavior

• Consumer retention

• Consumer loyalty

• Consumer interest

Jonas knows the tagline from the local oil change vendor, which is frequently advertised on the radio station he listens to. However, Jonas does not have a car and is not interested in oil changes. His awareness of the tagline was most likely due to ________.

• intentional learning

• incidental learning

• cognitive learning

• negative reinforcement

• punishment

Uncovering ________ is the primary objective of marketers as they seek to teach consumers how they can fill their needs by buying certain products and brands.

• consumer motives

• consumer cues

• covert responses

• overt responses

• reinforcement mechanisms

Your interpretation of visual and sensory input about polo shirts may be different from your classmate's because perception is ________.

• objective

• subjective

• irrelevant

• noise

• based on personality traits

The process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world is known as ________.

• observation

• perception

•  realization

• rationalization

• understanding

The driving force within individuals that impels them to action is known as ________.

• a goal

• tension

• motivation

• a need

• personality

Successful marketers define their markets in terms of ________.

• the product the company has decided to produce

• the lowest price for which a particular product can be manufactured

• the needs they presume to satisfy

• the ethnicity of their primary consumers

• the geographic location of their primary consumers

The physiological needs for food, water, and air are called ________ needs.

• secondary

• innate

• acculturated

• psychogenic

• acquired

Which of the following is NOT one of the characteristics of an effective target?

• identifiable

• sizeable

• reachable

• inaccessible

• congruent with the marketer's objectives and resources

Consumers' characteristics can be classed as either consumer-intrinsic or consumption-specific. In this context, consumer-intrinsic features stem from the consumer's physical, social, and psychological characteristics. Examples of consumer-intrinsic features include ________.

• demographics, gender, and benefits sought

• usage rate, level of involvement, and psychographics

• personality traits, cultural values, and income

• education, consumption-specific attitudes, and social class

• attitudes regarding shopping, awareness of product alternatives, and benefits wanted