
BM - Recap 5.2 - 5.4
Authored by Hanh Ho
Business
12th Grade
Used 4+ times

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10 questions
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1.
OPEN ENDED QUESTION
3 mins • 5 pts
1. Define MARKETING
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Answer explanation
Marketing is a total system of interacting activities designed to plan, price, promote and distribute products to present and potential customers.
2.
FILL IN THE BLANK QUESTION
1 min • 5 pts
To assist establishing a customer base it can be useful to create a customer _____________.
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
What does a Customer Profile include ?
Customer behaviour, Customer interest, Market share analysis, Customer demographics
Customer location, Sales Analysis, Customer interest, Customer behaviour
Customer interest, Customer behaviour, Customer demographics, Customer location
Market Profitability analysis, Customer demographics, Customer location, Sales analysis
4.
OPEN ENDED QUESTION
3 mins • 5 pts
Choose one Business Objective. Then, explain how Marketing can help achieving that Business Objective
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5.
FILL IN THE BLANK QUESTION
1 min • 5 pts
How can a business evaluate whether their Marketing is effective, and helps achieving the Business Objectives ?
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Define BRAND IDENTITY
The main activities of the brand
The message that customers receive about the business and its product.
The main marketing strategies that form the brand images
The brand name
7.
FILL IN THE BLANK QUESTION
1 min • 5 pts
List ALL the factors in the INTERNAL ENVIRONMENT
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