Business Management - Marketing Revision 5A-D

Which of the following falls under the "Psychographic characteristics" category in relation to the customer profile?

• Income Level of Customer

• Customer Address

• Customer Interests

• Education Level of Customer

Which of these is not a strategy relating to marketing?

• Development

• Customers

• Distribution

• Pricing

Disposable income is

• The income that people spend

•  is the income an individual has remaining after tax

• The amount of money people spend on bills and rent

• The amount of tax people pay

A business can successfully achieve objectives by identifying its customer base and applying targeted marketing strategies

• TRUE

• FALSE

Brand identity predominantly is to do with a business's

• Sales

• Customers

• Values

• Customer base

According to the statistics, how many % of new products fail in their first year on the market?

• 60

• 75

• 70

• 65

Why is it important for employees to fully understand the marketing strategy of a business?

• So they can show the customers which products are on special

• To ensure there are minimal customer complaints

• To ensure their actions meet the image the business is portraying

• So that the business performs better overall

Successful marketing usually targets

• New customers

• All customers

• The customer base

What are the three steps in the market research process?

• Identify, Gain, Analyse

• Investigate, Gather, Assist

• Identify, Gather, Assist

• Identify, Gather, Analyse

A focus groups normally involves people who have characteristics within the business's target market.

• TRUE

• FALSE