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Marketing key terms

Authored by Conor Sutton

Business

12th Grade

Used 35+ times

Marketing key terms
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22 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Activities which affect the process of buying, e.g. free delivery, credit schemes, after-sales service.

Human Resources

Customer service

Market research

Public Relations

2.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The process of investigating and analysing information about market behaviour and your target market.

Market failure

Market equilibrium

Market research

Market share

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The marketing variables of Price, Product, Place and Promotion (the 4Ps)

Marketing mix

Marketing selection

Marketing group

Marketing team

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The buying habits or patterns of behaviour of the consuming public

Stakeholder intention

Shareholder behaviour

Suppplier behaviour

Consumer behaviour

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The division of a market into groups based on characteristics such as age, gender, income, occupation

Behavioral segmentation

Geographic segmentation

Demographic segmentation

Psychographic segmentation

6.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

A small sample group of typical consumers, under the direction of a leader who explores their response to different products

Secondary research

Friendship group

Focus group

Marketing group

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

The share of a particular market an organisation holds.

Market grasp

Market control

Market power

Market share

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