VCE Busines Management Unit 2 AOS 2 Chapter 12

Identify which of the following data types may be classified as primary data.

• internet research

• questionnaire

• magazine

• newspapers

Secondary data is useful for:

• developing accurate customer profiles.

• getting feedback on actual products and services.

• observing customer behaviour.

• identifying general trends.

The Pareto Principle suggests that:

• 80 per cent of sales can be attributed 20 per cent of customers.

• businesses that neglect to invest in marketing will fail.

• 80 per cent of customers generate 20 per cent of sales.

• customer loyalty is not important for generating sales.

Casusal research

• involves casually observing the behaviours of customers.

• involves finding the cause and effect of certain actions.

• incorporates consumers’ attitudes, intentions and behaviours.

• involves collecting information in an unstructured and informal manner.

Identify the psychographic variable.

• income level

• occupation

• social class

• benefits sought

Marketing extends to;

A)goods

B) services

C) experiences

D) events

E) personalities

• A & B

• A & D

• A & E

• All of the above

Marketing objectives need to be able to contribute to the overall business objectives, and it is important to be able to evaluate marketing strategies to ensure they are actually achieving this. The cycle follows the order....

• -Evaluate performance

  -Establish marketing plan

  -Monitor peformance

  -Take corrective action

• -Establish marketing plan

  -Evaluate performance

  -Monitor peformance

  -Take corrective action

• -Evaluate performance

  -Take corrective action

  -Establish marketing plan

  -Monitor peformance

• -Establish marketing plan

  -Monitor peformance

  -Take corrective action

  -Evaluate performance

Which of the following are considered to be in the internal envionment?

• Customers

  Suppliers

  Competitors

• Owners and Managers

  Employees

  Culture and Policies

• Economic forces

  Legal Forces

  Technological forces

  Social Forces

• Demograhpics

  Pychographics

  Behaviour

A shop owner has to close his store during Covid. This is an example of the

• External environment

• Internal environment

• Macro environment

• Operating environment

Which of the following is a psychographic influences..

• Where a consumer lives

• A consumer's age

• A consumer's frequency of use

• A consumer's personality