Unit 7 Marketing Plan & Strategies

A paid form of communication sent out by a business about a product or service.

• Brand

• Marketing Plan

• Marketing Mix

• Marketing Concept

• Advertising

 Defines the market, identifies customers and competitors, outlines a strategy for attracting and keeping customers, and anticipates change.

• Brand

• Marketing Plan

• Marketing Mix

• Marketing Concept

• Marketing Strategy

Blending of the product, price, distribution, and promotion used to reach a target market.

• Brand

• Marketing Mix

• Advertising

• Marketing Plan

• Marketing Concept

Uses the needs of customers as the primary focus during the planning, production, distribution, and promotion of a product or service.

• Marketing Mix

• Brand

• Advertising

• Marketing Concept

• Marketing Strategy

Helps businesses have a vision to reach their goals and objectives for their business.

• Advertising

• Brand

• Marketing Strategy

• Marketing Concept

• Marketing Mix

The name, symbol, or design used to identify a product.

• Marketing Strategy

• Advertising

• Marketing Concept

• Brand

• Marketing Plan

All of these things need to be considered with your product management except:

• Product Feature

• Labeling/Packaging & Branding

• Budget

• Position of Product or Service

How can marketing help your business succeed?

Which of the following is NOT one of the 9 Marketing Strategies

• Defining your brand

• Business Summary

• Identifying Competition

• SMART Goals

• Tracking Results

Which of the following is NOT one of the 6 elements of a Marketing Plan

• Packaging

• Business Summary

• Target Market

• Marketing Channels

• Budget