Marketing: 4-2 Tools, Methods, and Metrics Used for Promotion, p

Who once said, "Stopping advertising to save money is like stopping your watch to save time"?

• Steve Jobs

• Thomas Edison

• Bill Gates

• Henry Ford

Which of the following is NOT a component of the promotional mix?

• Public relations

• Product manufacturing

• Personal selling

• Advertising

What traditional type of promotion involves using physically printed media?

• Direct mail

• Broadcast advertising

• Telemarketing

• Print advertising

Which company's catalog was first mailed to consumers in 1888?

• Walmart

• Macy's

• Sears

• Amazon

How much were businesses spending on a 30-second commercial spot during the Super Bowl as of 2020?

• Over $1 million

• Over $3 million

• Over $5 million

• Over $7 million

What has the concept of grassroots marketing grown into with the evolution of technology and the Internet?

• All of the above

• Viral marketing

• Influencer marketing

• Guerrilla marketing

What is the main goal of SEO?

• To send out mass emails

• To increase desired website traffic through organic search results

• To create viral content

• To increase social media followers

What does the acronym PESO stand for in digital promotion efforts?

• Performance, Exposure, Search, Outreach

• Paid, Earned, Shared, Owned media

• Public, Email, Social, Online

• Product, Engagement, Strategy, Optimization

Which of the following is a form of promotion that uses visual displays to attract customers?

• Email marketing

• SEO

• Visual merchandising

• Digital marketing

What is the primary purpose of influencer marketing?

• To broadcast commercials on television

• To pay content creators to promote brands on social media

• To increase direct mail effectiveness

• To create print advertisements