7 Functions, 4 Ps, Mass Marketing, Segmentation, and Research

Obtaining the funds needed to operate to business

• Product Service Management

• Distribution

• Financing

• Promotion

Communicates the value of the business' products and services to customers; advertisements or commercials.

• Pricing

• Promotion

• Distribution

• Market Information Management

Directly communicating with customers to determine and satisfy their wants and needs; if a worker shows you a new product, they are doing this.

• Selling

• Financing

• Product Service Management

• Distribution

In order to do this function right, a marketer must match what the customer is willing to pay with what the business need to make a profit.

• Pricing

• Promotion

• Selling

• Financing

This is how a product gets from where it is made, to the store where it is sold, to the customer who buys it.

• Distribution

• Promotion

• Financing

• Market Information Management

The example from class was when a marketer takes a survey at a theme park about a new product, they are using which function?

• Selling

• Pricing

• Distribution

• Market Information Management

When a product or service is designed, developed, or maintained; when iPhone upgrades its features this function is happening.

• Pricing

• Selling

• Distribution

• Product Service Management

This is an example of

• Product

• Price

• Market Information Management

• Distribution

Where the product is located

• Price

• Promotion

• Place

• Pollution

What you are physically selling to the customer is

• Dreams

• Product

• Promotion

• Place