Marketing Benchmark S23

What does applying the customer-orientation element of the marketing concept enable the business to do?

• Offer products that consumers want to buy
• Persuade customers to buy its products
• Provide more products than consumers need
• Coordinate its marketing activities

According to the marketing concept, which option shows company commitment?B.C.D.

• Leaving marketing to the marketing department
• Teaching marketing to college marketing students
• Pricing a product to maximize profitability per item
• Setting aside funds to research what customers want

By increasing awareness of the need for environmental controls, what has marketing done?

• Added usefulness to products
•  Improved the quality of life
• Regulated the standard of living
•  Made buying more convenient

What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?

• Pricing
• Promotion
• Production
• Distribution

What does the selling function involve that makes it so important?A. B. C. D. 

• Setting high prices
• Contacting customers
• Displaying products
• Obtaining feedback from vendors

Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?

• Product/Service management
• Selling
• Channel management
• Promotion

After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?A.B. C. D. 

•  Channel management
• Product/Service management
• Selling
• Promotion

What type of duties do customer-service professionals often perform?

• Receiving shipments
• Handling complaints
• Paying invoices
• Preparing ads

What marketing career involves determining why customers do what they do?

• Marketing research
• Sales
• Distribution/Warehousing
• Advertising

Kwacky Kwackers needs a new package design for its crackers. What marketing professional would be responsible for creating the new package?

• Channel management
• Advertising
• Product management
• Marketing research