Chap 3 Analyzing the Marketing Environment

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

• marketing environment

• marketing orientation

• target markets

• marketing mix

Which of the following is a component of a firm's microenvironment?

• customer demographics

• economic recessions

• marketing intermediaries

• technological changes

Ernest has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the _____ of the organization.

• macroenvironment

• microenvironment

• internal environment

• marketing intermediaries

Which is NOT part of the company environment that influences marketing decisions?

• finance

• purchasing

• R&D

• retailers

Malcom works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Malcom works for is a _____.

• supplier

• marketing intermediary

• licensor

• general public

_____ markets buy goods and services for further processing.

• Reseller

• Wholesale

• Business

• Retail

The marketing team of 7 Star Inc., a company manufacturing smartphones, is currently studying the size, density, location, age, and occupation of its target market. Which of the following environments is being studied in this scenario?

• economic environment

• demographic environment

• technological environment

• cultural environment

Marketers can group people in a number of ways, including by birth date. However, the following combination of groups has proven to be more effective:

• income, lifestyle, life stage

• race or nationality, lifestyle, common values they seek in products they buy

• lifestyle, life stage, common values they seek in products they buy

• profession, common values they seek in products they buy, lifestyle

The economic environment consists of economic factors that affect _____.

• cultural patterns of communities

• consumer purchasing power

• the natural environment

• entrepreneurial orientation of a population

The environmental sustainability movement encourages companies to _____.

• actively resist social change

• operate freely in the black market

• go beyond government regulations

• institute deregulation