There is potential to extend the Java Junction brand and sell merchandise including cups, bagged coffee beans, shirts, hats, etc.

• Strength
• Weakness
• Opportunity
• Threat

A major factory in town just shut down leaving many in the community without a paycheck and disposable income.

• Strength
• Weakness
• Opportunity
• Threat

Java Junction is large enough to host small events like baby showers, book club meetings, work luncheons, etc.

• Strength
• Weakness
• Opportunity
• Threat

The owner of Java Junction lacks management experience, and he is not familiar with small business financial record keeping.

• Strength
• Weakness
• Opportunity
• Threat

Java Junction was voted as “Best New Small Business” in town by members of the Chamber of Commerce.

• Strength
• Weakness
• Opportunity
• Threat

Java Junction is a business sponsor for the local Relay for Life, which helps build goodwill for the business in the community.

• Strength
• Weakness
• Opportunity
• Threat

Many tourists visit the town every year to attend a two-day festival

• Strength
• Weakness
• Opportunity
• Threat

There is a great deal of staff turn over within the business, and new employees are constantly needing to be trained.

• Strength
• Weakness
• Opportunity
• Threat

Java Junction uses recycled materials in all of their cups and paper products

• Strength
• Weakness
• Opportunity
• Threat

Dairy products are expected to increase in price over the next six months.

• Strength
• Weakness
• Opportunity
• Threat