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International Marketing 2223

Authored by Hugo Dubuissez

Professional Development

University

Used 4+ times

International Marketing 2223
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

What are the 4 P of the Marketing Mix ?

Place, product, price, promotion

Production, packaging, promotion, place

Pele, Platini, Papin, Puskas

Place, product, packet, promotion

2.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Which kind of organization is defined by the following sentence :

When an organization’s leaders prefer to use its own employees, both at home and abroad.

Polycentric

Ethnocentric

Regiocentric

Geocentric

3.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

Choose the correct answer : " ................. is a challenge when talking about International Marketing"

Culture

Legislation

Language

The three answers are correct

4.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

What do I refer to when writing : the necessities of life that all humans require for their survival and well-being

Wants

Needs

A song by Drake ft. Lil Baby

Definitely the new Iphone XIV

5.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

 

In International Marketing, which Keywords are we going to add to the marketing P

Target market

Merchandizing

Place

Hypermarket

6.

MULTIPLE SELECT QUESTION

45 sec • 5 pts

"when a customer chooses to repeatedly purchase a product produced by the same company instead of a substitute product produced by a competitor. "

We are talking about :

Brand loyalty

Churning customer

Customer retention

Marketing strategy

7.

MULTIPLE CHOICE QUESTION

30 sec • 5 pts

In the products below, which one is a "Wants" ?

Car

Water

Shelter

Clothes

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