
International Marketing 2223
Authored by Hugo Dubuissez
Professional Development
University
Used 4+ times

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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
What are the 4 P of the Marketing Mix ?
Place, product, price, promotion
Production, packaging, promotion, place
Pele, Platini, Papin, Puskas
Place, product, packet, promotion
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Which kind of organization is defined by the following sentence :
When an organization’s leaders prefer to use its own employees, both at home and abroad.
Polycentric
Ethnocentric
Regiocentric
Geocentric
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Choose the correct answer : " ................. is a challenge when talking about International Marketing"
Culture
Legislation
Language
The three answers are correct
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
What do I refer to when writing : the necessities of life that all humans require for their survival and well-being
Wants
Needs
A song by Drake ft. Lil Baby
Definitely the new Iphone XIV
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
In International Marketing, which Keywords are we going to add to the marketing P
Target market
Merchandizing
Place
Hypermarket
6.
MULTIPLE SELECT QUESTION
45 sec • 5 pts
"when a customer chooses to repeatedly purchase a product produced by the same company instead of a substitute product produced by a competitor. "
We are talking about :
Brand loyalty
Churning customer
Customer retention
Marketing strategy
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
In the products below, which one is a "Wants" ?
Car
Water
Shelter
Clothes
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