QUIZ 10 - MR

Each time a measurement is carried out and the same results are obtained, meaning stability or consistency of the results as measured over time, refers to:

• Validity
• Reliability
• Generalizability
• Internal consistency

Given the relationship between reliability and validity, which of the following statements would be correct according to Malhotra?

• If a measure is perfectly valid, it is also perfectly generalizable.
• If a measure is not reliable, it can be perfectly valid.
• If a measure is reliable, by itself, it does not imply validity.
• Lack of reliability implies validity

Unstructured questions are recommended when:

• The interviewer does not dominate the topic of the questionnaire
• Initial questions on an issue are needed
• The self-administered questionnaire methodology is used
• It is necessary to reduce the bias of the respondents

What happens if a question is worded poorly?

• The focus group cannot be done.

• The simple size may not be representative of the whole population.
• It is easier to analyze data.
• Respondents may refuse to answer it or may answer it incorrectly.

Why is it important to avoid leading questions?

• Because it gives clues to the respondent to what answer is desired or leads the respondent

• Because they are difficult to understand.
• Because you get the basic information that is not useful.
• Because it confuses the respondent and can possibly avoid to answer.