Map the innovation

Haagen Dazs ice cream redefined ice cream as something adults could enjoy. Is this

• Product Innovation

• Process Innovation

• Position Innovation

• Paradigm Innovation

Answer explanation

It is incremental position innovation - changes made to core product but aimed at new customer segment.

Bausch and Lomb ’ s got out of selling glasses, contact lens, etc., into high tech areas of laser surgery equipment. Is this

• Product Innovation

• Process Innovation

• Position Innovation

• Paradigm Innovation

Answer explanation

Incremental paradigm/business model innovation. Moved from eye wear to eye care business. However, the fundamental knowledge base - the eye, wasn't changed

Voice over internet protocol (VOIP) telephony, making telephone calls over the internet is:

• Product Innovation

• Process Innovation

• Position Innovation

• Paradigm Innovation

Answer explanation

Radical process innovation - departure from the use of fixed lines or cellular. Allows for cheaper and in some cases free calls

Capsule hotels (very small rooms) with basic facilities for overnight stays in city centres are examples of:

• Product Innovation

• Process Innovation

• Position Innovation

• Paradigm Innovation

Answer explanation

Incremental product innovation - a low cost variation of the hotel room

Online banking and insurance are:

• Product innovations

• Process Innovations

• Position Innovations

• Paradigm Innovations

Answer explanation

Radical process innovation - fundamentally changed the way these organisations delivered service

The COVID vaccine is example of

• Product Innovation

• Process Innovation

• Position Innovation

• Paradigm Innovation

Answer explanation

Incremental product innovation - built on existing SARS vaccines

Low cost "single serving" shampoo sachet for low income earners in developing economies is

• Product Innovation

• Process Innovation

• Position Innovation

• Paradigm Innovation

Answer explanation

Incremental position - opens u a new customer segment/market of users who may like the 250 ml size bottle but cannot afford it.

White LED light ...

• Product Innovation

• Process Innovation

• Position Innovation

• Paradigm Innovation

Answer explanation

Radical product innovation - fundamental shift in price, performance and life span