
Commerce and Trade 2022/3
Authored by Eszter Dobrosy
Business
University
Used 1+ times

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6 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is NOT a customer touchpoint that impacts the total retail experience?
Product discovery
Product support and customer service
Investor relations
Purchase, payment, fulfilment
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which statement is NOT true about customer services?
The retailer must weigh the benefits of improving the services vs. costs.
They have a strong impact on the total retail experience.
Include services such as credit, parking, restaurant, babysitting.
All customer services must be free.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The main objective for omnichannel retailing is to...
Increase personal visits to their stores
Provide opportunities for shoppers to get their questions answered
Create a seamless cross-channel buying experience
none of these
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the big innovation in the retail industry following World War 2?
self-service stores
retail consolidation
new types of mom and pop stores
private label brands
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The pandemic...
slowed down the omnichannel retail trend.
accelerated the omnichannel retail trend.
did not impact the omnichannel retail trend.
brought back the multichannel approach.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is NOT a cornerstone for a successful retail strategy?
Customer service
Relationship retailing
Total retail experience
Rapid expansion
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