SE: Chp. 5 Market Research
Authored by Katy Heller
Business
11th - 12th Grade
Used 12+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A group of people or business with common characteristics or needs.
Target Market
Market Segment
Mass Market
Micro-Marketing
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Companies that sell primarily to consumers.
Business-to-consumer market
Business-to-business market
Target Market
Mass Market
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A specific group of customers at which a company aims its products and services.
Target Market
Market Segment
Micro-Market
Mass Market
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The entire market of potential customers.
Target Market
Market Segment
Micro-Market
Mass Market
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Companies that sell primarily to other companies.
Business-to-consumer market
Business-to-business market
Market Segment
Micro-Marketing
6.
MATCH QUESTION
1 min • 5 pts
Statistical Analysis
A mathematical technique for analyzing collected data.
Data Analysis
A statement that can be tested and proved either true or false.
Hypothesis
The specific steps for testing a hypothesis.
Research Plan
Studying raw data to find patterns and organizing it into graphs and charts.
Data Mining
Searching through large amounts of computerized data to find useful information.
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Companies can have both consumers and businesses as their customers.
True
False
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