SE: Chp. 5 Market Research
Authored by Katy Heller
Business
11th - 12th Grade
Used 12+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A group of people or business with common characteristics or needs.
Target Market
Market Segment
Mass Market
Micro-Marketing
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Companies that sell primarily to consumers.
Business-to-consumer market
Business-to-business market
Target Market
Mass Market
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
A specific group of customers at which a company aims its products and services.
Target Market
Market Segment
Micro-Market
Mass Market
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
The entire market of potential customers.
Target Market
Market Segment
Micro-Market
Mass Market
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Companies that sell primarily to other companies.
Business-to-consumer market
Business-to-business market
Market Segment
Micro-Marketing
6.
MATCH QUESTION
1 min • 5 pts
Data Mining
Studying raw data to find patterns and organizing it into graphs and charts.
Data Analysis
A statement that can be tested and proved either true or false.
Statistical Analysis
A mathematical technique for analyzing collected data.
Research Plan
Searching through large amounts of computerized data to find useful information.
Hypothesis
The specific steps for testing a hypothesis.
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Companies can have both consumers and businesses as their customers.
True
False
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