Globalisation and International Markets

The best explanation of globalisation is:

• All countries are now part of the same free trade area

• Countries' economies are now much less dependent on foreign trade than they used to be

• Companies can sell products abroad and invest abroad more easily than used to be the case

• Cultural and economic differences between nations are becoming much greater

One reason for a company planning to sell its products abroad for the firs time is:

• It will cost less to export products than to sell them in the home market

• Legal controls over product quality are always much less strict in foreign countries

• The foreign markets may be saturated

• Market share could be declining in the home market

If company A entered a foreign market by selling a license to a local firm to manufacture products then:

• quality would certainly improve

• costs of exporting products would be low

• profit margins would definitely increase compared to the home market

• additional capacity in Company A's factory in the nome country would be needed

One of the claimed advantages of using a global localisation approach to marketing is:

• Product development costs will be minimised

• The same product will be recognisable all over the world

• The same promotional material can be used globally

• Marketing decisions will be adapted to local conditions

One of the claimed advantages of pan-global marketing is:

• In highly competitive markets the marketing cost benefits it offers could be very important

• Different adverts in different countries will avoid upsetting local custom and culture

• Consumers in all countries can be encouraged to buy the same product design even if it is not advertising

• The product will become so well known that no advertising will be necessary to launch it in a new market

Why would a company go overseas?

• For more profit

• For fun

• More Planning

• Potential limit

Which one is not a method to entry International Market?

• Joint Venture

• Franchising

• Licensing

• Importing

Which one is NOT the reason Why international marketing is different?

• Political differences

• Legal differences

• Currency differences

• Legal differences

Fast Food Chain is an example of....

• Pan Global Marketing

• Global Localisation

• Globalisation

• Marketer

(a)   can be undertaken by selling directly to a foreign costumer.