Lesson 2. Innovation & Quality management

Which one of the next does not take part in the market segmentation?

• Geographic Segmentation

• Social Segmentation

• Demographic segmentation

• Psychographic segmentation

The average age of customers of Tesla is:

• 26 plus

• 54 plus

• 35 plus

• 18 plus

Which is the perfect buyer persona for Tesla:

• A person that works a part time job and has a lot of debts.

• A person that works a good job and is eco friendly, but already has 1 car.

• A person that works in a good position with family and already has 2 cars.

• Anyone +18

Which is the definition of value chain?

• It is an analysis of the value of a product.

• It shows the needs employees need for motivation.

• A series of steps from initial design to the creation of a finished product in the hands of the customer.

• 3 ways to increase revenue for the company through means of differentiation, cost and the mix of both.

Which one is true?

• The activities of the value chain are divided into primary activities and secondary activities.

• Infraestructure is about the buildings and terrains that the company has.

• The activities of the value chain are divided into primary activities and support activities.

• Primary activities are: internal/external logistics, operations and marketing.

Which one is false?

• Procurement refers to the processes necessary to obtain and procure the different resources  required for the development of primary activities

• Operations are  the  activities  that  convert  the  production  factors into final products or services.

• Services is part of the support activities.

• Infrastructure is about the information sharing in the company.

Rare beauty is considered:

• small

• small to medium

• medium

• medium to large

• large company

In what stage must a company adjust to changes:

• succession

• growth

• transition

• maturity

What is crucial when starting up the company:

• to grow sales

• to conduct market and competition analysis, establish a business plan

• to have office space and other inventory

When did Air Nostrum signed the agreement with Iberia?

• 1997

• 1994

• 1995

• 1996